Corporate Gifting: Importance of Personalisation and Branding
Customisation is the new way of gifting! It is the act of personalising an item that you want to gift to someone. Customisation adds emotions, memories and a good vibe to the gift. Brands are also beginning to adopt this trend in order to make their products more desirable and unique.
Personalisation has always been a key part of gifting. However, it has now become even more important with the rise of customisation options available on many retail websites. Personalised gifts is the new trends; it goes for all the products, be it frames, art pieces, clothes, calendars, and more.
A gift is a token of love and appreciation. It is an expression of thoughtfulness and care. It may be a spontaneous gesture or something you have spent days planning, but it always has meaning.
The same goes for branding. A brand should be unique, with its own personality and identity that differentiates it from other brands in the market. When we talk about branding, we are referring to the various marketing activities that help create this unique identity for a company or product. Also, branding, helps the business establish a connect and form a good recall value. For example, if a company in a webinar or event gifts a simple dairy and pen, people might remember the well but there’s no reminder to it but it the diary or pen has the business branding; it’s going to serve as a reminder every time the person uses it.
Personalisation is essential for both gifting and branding as it allows us to make the recipient feel special and shows them how much they mean to us as well as how much we care about our brand. Personalisation also helps us connect with our customers on a more personal level which can lead to greater customer loyalty over
Customisation and personalisation are two of the most important concepts in gifting and branding.
Customisation is a process of making something unique by adding one’s own touch to it. It is often seen in fashion, where people buy clothes that are made to fit them specifically, or in technology, when someone gets a phone that has their name on it. Personalisation is the act of making something specific for an individual person or group of people.
Personalised gifts are one-way brands can show customers they care about them and make their brand stand out from competitors. The customer feels like they have been given something very special and this creates a strong emotional connection with the brand.