Giftex Blog

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5
Jul

Giftex 2022: Koaster – Never Refuse to Reuse

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Koasters was established in order to carve the idea of recycling and sustainability through waste management. Where the entire premise is to create new range of products from the left over of our raw material and finished goods. We wanted to introduce this vertical to give back to the community and environment considering it as a responsibility.

MANUFACTURING:

Our core business is to manufacture rugs and carpets in the compliance facilities in India in Panipat and Mirzapur since last 25 years. We are majorly into exports of these product to U.S and other parts of the globe. We are able to successfully do it because of our craftsmanship and impeccable quality standards.

Our idea of growth has always been multi-dimensional, hence we wanted to get into the sustainability and recycling model via waste management. So we thought of starting from home and Koasters was born.

WASTE MANAGEMENT:

We decided to dedicate some internal design resources to restructure the products through the waste or left over of our products. Within few days the concept turned into a new product range such as coasters and telephone mats. These mats are completely made out of the leftovers of our carpets and rugs, at the same time these are organic as majorly they come from one of our organic range of parent product called Purelife. Starting with the raw material which is completely organic and all the left over is used to make durries and other flatweave products.

PURPOSE:

Considering and contributing towards the entire community is the main purpose of this entire exercise. The moto of this new product range is to maintain a balance between the humans and nature. Also, a major reason for us to go green on our packaging as well and repeating the same in this segment. Our entire packaging is done with bio degradable plastic, washable and reusable handbags.

GIFTING:

Our Koaster products range is specifically designed and made for gifting purposes. It can accommodate multiple verticals of gifting such as Corporate Gifting, Household Gifting, Occasional Gifting etc. It’s dynamic price range makes it a very affordable, yet high quality gifting option for people of all spheres of life.

GIFTEX 2022:

Our purpose of participating in this fair is to spread the awareness of sustainability and purpose of giving back to the nature and community. Encourage us by your visit to our stall no. B-113 between 3rd to 6th August 2022 at Nehru Centre, Worli, Mumbai.