How To Maximize Your Brand Exposure? Exhibit At Giftex’23

Trade shows offer an exclusive opportunity for exhibitors to have a 1:1 interaction with current and potential customers. A thorough plan in place and being executed perfectly will help your brand get valuable exposure. 95% of marketers believe that in-person trade shows or exhibitions have a major impact on achieving the company’s business goals. Basically, it plays a catalyst role in branding and visibility of your gifting products and services.Events are fabulous occasions for brands to market their products & services face-to-face. Visitors get a chance to touch, feel and experience your products and it’s the most amazing way to get word-of-mouth publicity and maximum brand visibility.

Mere participating in gifting exhibitions or trade shows is not enough; there is a lot of planning & strategic preparation needed – including booth design, promotional activities & on-site networking. Our blog will give insights to help you get maximum brand exposure through the gifting exhibition and expos.

To create a buzz is half the battle won. Letting people know that you will participate in a gift exhibition or trade show through multi-touch promotion is very crucial. It makes them feel the presence of your brand. There are a variety of promotions such as social media, email, phone calls, direct mailers, hoardings, bus backs, OOH media, print Ads – newspaper insertions, and more. Preparation is the key – so make sure you start marketing well in advance to bring the most traffic to the show. You will also get some proven tactics to build brand awareness at any gift exhibition. So stay tuned!

India’s Premier Gifting Exhibition

Why Exhibiting At Giftex Is A Smart Move?

An exhibition or expo serves as an efficient way for businesses to promote and market their products & services. Here are some benefits of exhibiting at Giftex and why it will be a smart move for you –

Learn About The Industry

When attending a gift trade show, you will always try to surround yourselves with industry peers and the best of the competitors. Giftex will meet both your purposes and will teach you about the latest trends or innovations in the gifting industry, which you can implement into your business. You will learn about your competitor’s offering, pricing, and marketing strategies as well, later compare them to yours and improvise on them. You can assess what works and what won’t after a thorough comparison.

Boost Brand Visibility

When you exhibit at a renowned exhibition like Giftex it will increase brand visibility and build brand awareness for your business. The event will help you establish connections & credibility in the industry and introduce yourself to a wide variety of consumers & potential customers. Besides signifying your offerings, the show will help you showcase your business’s brand and value to develop a positive & attractive reputation.

Generate New Sales Leads

Giftex will allow you to share and demonstrate your products or services to customers. The event caters to the gifting industry, and the attendee will be inquisitive about the innovative and trendsetting gift solutions. Getting to see your offerings in person or interacting with them will make customers likely to source for them. Thus, businesses have a very bright chance to gain exciting deals with key decision-makers from different sectors.

Increase Brand Visibility

Enhance Customer Loyalty

The attendees at Giftex will surely include your existing customers. Thus, in-person interactions could prove valuable with these customers and you can build relationships with them. It will help them understand your products and overcome the hurdles you may face in trying to retain them. Developing strong and more personal connections through these interactions will build trust in customers and they will continue to do business with you.

Word Of Mouth

Even if the audience doesn’t buy your products or crack a deal on offerings, they will take an interest in promoting your business through word of mouth. For instance, when you have an exciting or interesting display, it will offer memorable experiences for the audience. When these audiences share information about your business, it will serve as a free but powerful marketing tool for you and help in creating brand awareness.

Hope you like our blog on a proven brand awareness strategy and why exhibiting at Giftex is a smart move? Do share with us your comments in the box given below:

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