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Marketing: Importance of Outdoor Marketing

Outdoor marketing is a marketing technique that uses outdoor media such as billboards, building wraps, and transit ads to promote products or services. The outdoor advertising industry has been growing rapidly in the past few years. This is due to the rise of mobile devices and social media platforms. Outdoor advertising can be seen on almost anything from billboards, buses, trains, buildings to even the sides of a person’s vehicle. Outdoor advertising is an effective way of reaching large audiences with a low cost per impression (CPM). It can be used for both B2B and B2C purposes and it has been proved to be more effective than traditional forms of advertising such as TV commercials or print ads.

Outdoor advertising is a great way to reach a wide audience. It is not only affordable but also can be seen by people who are not even looking for your product or service. Some of the most popular outdoor marketing techniques are billboards, posters, and banners. These can be seen by people who are on their way to work in the morning or waiting for the bus at night. Outdoor advertising and marketing is an effective way to reach out to the consumers. It is a cost-effective way of marketing and advertising, in comparison to other mediums like television, radio or print.

Outdoor advertising is often used for promotional purposes because it helps in generating awareness about the product or service at a large scale. Outdoor media can be used for outdoor promotions too. For example, if you are giving away t-shirts as a promotional item, you can put up posters of the t-shirts on different public places where people may see them.


Here are a few brilliant outdoor campaigns that created huge buzz for the brands!


  1. Hrithik Roshan’s BURGER KING Campaign!

  1. Mumbai Traffic Police

  1. Fedex ‘Always First’ Truck


  1. Anando Milk