We utilize every single online marketing tool to reach out to our target audience. The internet helps us to connect with the people who we are looking for and improve our marketing reach, ultimately to benefit our exhibitors. It is probably one of the most cost-effective media that can reach out to a much larger target audience than the press.
Search Engine Marketing (SEM)
Our comprehensive website gives full information regarding the exhibition and would enable the companies desirous of participating in the Giftex Exhibition. It’s primarily used for Search Engine Marketing, by initiating Google and Bing paid campaigns.
We have put together an aggressive e-mail campaign. More than 350,000 emails are sent out periodically to promote the Giftex. These e-mails are sent to carefully researched lists, targeting the buyers that participant want to meet at the
Giftex uses various extensive social media platforms, which give easy and direct access to information about its events. We also use paid promotions for Facebook, LinkedIn, Instagram, which are well-focused, targeted, and expertly designed, bringing in the right corporate buyers, managers, and sales and product managers who are the decision-makers that come to this exhibition.
We use the blog medium to express our inputs, about products and profiles of various Exhibitors. Ultimately it will publicize our Exhibitors and the Giftex Exhibition.
We conduct rigorous SMS campaigns for our registered and industry-based users to provide the Giftex details.
Offline marketing has also proved to be successful in expanding the exposure of the Giftex brand by bringing focus to our online marketing strategy. For the last 28 years, we have had an expanded marketing plan, generating thousands of hard-hitting impressions to ensure quality attendance. We have also invested in newspaper advertising, printed mailers and billboards for greater publicity.
We send out 100,000 mailers to the people who matter. Of these 25,000 are to wholesalers and retailers all
Giftex releases newspaper ads in major English and regional newspapers, to create awareness about the event and help to reach out to new corporate buyers.
The organizers endeavor their utmost to promote the industry. Among the milestones is the formation of the GIFTS AND STATIONERY ASSOCIATION.
20 days before the event, we select major locations to put event information hoardings. Last year we had placed more than 40 hoardings across the city.